Tutorials from world-class
community builders

Learn how to write copy that pairs customer pain points with your solution.

Learn the importance of crafting copy that pulls through informing and educating users.

Learn how "what, so what, now what" can help you write copy that converts.

Uncover 5 learning-based channels to grow your community.

Uncover 5 connection-based channels to grow your community membership.

Identify the best time of day to run events for a global community.

Pinpoint what the best connection to learning ratio is for your community.

Discover 5 common community growth mistakes and how to avoid them.

Discover a different, connection-centric, approach to community marketing.

Discover the power of co-creation as a means to avoiding burnout.

Learn how to incentivize leaders in your community with non-financial rewards.

Learn how to start a member-led community platform migration.

Learn how leaders in your community can build sustainable engagement.

Learn how to use your voice of customer to inform marketing strategy.

Learn how breaking down member actions and rewards systems transform engagement.

Learn how continuously onboarding your members can lead to higher engagement.

Learn how mapping your community programs can kickstart and inspire your members.

Learn why your purpose statement is the foundation of your community.

Discover the right time to switch from 80% new content to 80% repurposed content.

Discover how content focus can resonate better than a broad content strategy.

Learn how to be vulnerable about your community building journey on social media.

Learn what social platform is best for your community audience.

Discover the 10 actionable strategies for building a public following.

Learn why being open about your mistakes can build a strong community following.

Learn why facing the fears and risks of building in public is well worth it.

Discover the 8 benefits to building your community in public.

Learn what it means to build in public.

Learn how to leverage your current affiliates to recruit new ones.

Learn how you can collaborate with competitors using affiliate marketing.

Learn about the power of relationship building when recruiting affiliates.

Learn where to find affiliates that will resonate with your offering.

Learn what is often misunderstood about the need for affiliate programs.

Learn how you can make your presentations pop with your unique flavor.

Learn how you can make events unique with your brand flavor.

Learn how the chat waterfall can transform participation in your event.

Learn how to encourage interaction from your audience during virtual events.

Learn how to capture attention with a diverse mix of content in presentations.

Learn how to best manage expectations for virtual events.

Discover the key hurdles and solutions for virtual event facilitators.

Discover the key elements of a great community onboarding video.

Learn how to craft an effective onboarding email sequence.

Learn how to avoid overwhelming new members with too much content.

Find out what questions to ask when onboarding new community members.

Learn how gamifying your onboarding can lead to more new member activation.

Build an onboarding challenge for new members to engage with the community.

Learn how an ad with simple production and a thoughtful script can outperform on TikTok.

Learn to structure your paid media offer with 9 crucial elements.

Learn when to transition from validating your offer to investing in marketing.

Learn the 8 components of the recipe of a high-touch marketing sequence.

Learn how to use a large corporation's mindset for small business marketing.

Follow a case study on getting creative with sponsored programs.

Learn to use your existing tools to manage partnerships.

Discover the importance of value and engagement in partnership success.

Choose a sponsorship path by balancing goals, members needs, and resources.

Identify your community's unique value proposition for sponsors.

Learn about a mentoring partnership that transformed a community's monetization.

Discover ways to attract sponsors and collaborate for mutual benefit.

Learn the 2 common sources of community monetization.

Learn about creating a second member tier in your community in year one.

Learn what to avoid in your first year building community from scratch.

Learn what it takes to expand your community in a scalable way.

Learn the essential components and common pitfalls of a public launch.

Discover the significance and what to expect of early adopters in your community.

Discover why your beta community should be paid rather than free.

Discover the essential components of a community beta launch.

Discover the process of connecting, learning, and launching starting a community.

Learn how to launch a thriving community from scratch in one year.

Discover how to advance through the stages of starting a community.

Learn how to define your community around a shared cause for maximum engagement.

Discover how safety and space can foster connection as you scale your community.

Follow a case study of how to create purpose for your community.

Discover tips to drive participation in your community membership.

Discover how to foster growth while staying true to your community's purpose.

Explore the vital role of actively investing in culture after your community has started.

Learn how to define and nurture a strong culture within your community.

Uncover the power of communication feedback loops to increase engagement.

Learn how to effectively communicate your value and overcome fear of rejection.

Discover how to keep your pricing strategy simple with multi-tier communities.

Discover how to create effective pricing tiers with practical examples.

Discover how you can use a competitive pricing strategy in this case study.

Learn to align your community value to the pain points it solves for your tribe.

Discover the importance of clearly articulating your value proposition.

Discover the importance of setting clear goals for your community in this case study.

Uncover key strategies to understand and meet your community's needs.

Learn how to set realistic revenue goals for a profitable community business.

Discover the benefits & pitfalls of "pay what you can" pricing structures for communities.