Matt McWilliams: Your competitors.
This is crazy, right? Most people don't think of this, but I'm going to share four ways to work with competitors as affiliates. The first is as an upsell. If you offer a low priced product, that isn't super in depth, offer a higher price detailed version as an upsell. All right. I did, we did this years ago.
I had a, I mentioned earlier Dan Dinley with the guitar company, Dan Dinley had a comp a course on blues guitar, not very in depth, but except on blues guitar. And he's Hey, if you want the gold star guide to learning how to play guitar, go get learning master guitar. He sold like 200, 000 of our course every year.
The other way is the downsell. It's just the opposite of that. You have a 2, 000 course and you offer a very specific course on a topic within your course for a cheaper thing to non buyers. You have people who've been on your list for a couple of years. They still haven't bought from you.
They still haven't joined your membership. Sell them something else and make some money, sell something cheaper, sell something that's covers a slightly different topic or addresses something from a different angle. And then lastly, to a niche within a niche, reverse what I said with Dan Dinley, we had a course about general.
You can learn all types of guitar. Less than 14 was about blues guitar. At the end of lesson 14, we said, Hey, we've covered one hour of blues guitar. You want to take it to the next level? Go get Dan's course. I mentioned earlier, he sold 200, 000 worth of our course. We sold 125, 000 of his course every single year.
Even though he's a competitor in a sense, you can work with your competitors. So please don't be afraid to do that.