80 → 900paying students
Charlotte SalvaneixUn Autre Atelier
Everything you need to run a community business. Without Kajabi’s $179 price tag.
Community, courses, events, and payments in one login from $49/mo. And our AI agent, Pulse, builds it for you, instead of just drafting content.
- $25M+ paid to creators
- 37,000+ communities
- 750,000+ members
- 50+ countries
We don’t want to give access to only a few people who have a ton of money. We want this to be available to almost anyone.
Grew from 80 to 900 paying students
| Heartbeat | Kajabi | |
|---|---|---|
| Starting price | $49/mo | $179/mo |
| Community & real-time chat | Chat and voice your members live in | A secondary module |
| Courses | Wired into the community | Mature, but separate |
| AI that builds for you | Pulse builds courses, offers, pages | Drafts text and images |
| Email marketing & funnels | Workflow emails only | Full suite |
| Website & blog | Landing pages only | Full site builder |
Starting price
Heartbeat$49/mo
Kajabi$179/mo
Community & real-time chat
HeartbeatChat and voice your members live in
KajabiA secondary module
Courses
HeartbeatWired into the community
KajabiMature, but separate
AI that builds for you
HeartbeatPulse builds courses, offers, pages
KajabiDrafts text and images
Email marketing & funnels
HeartbeatWorkflow emails only
KajabiFull suite
Website & blog
HeartbeatLanding pages only
KajabiFull site builder
Trusted by your favorite coaches, creators, & builders
155KDr. Doug Lucas
178KLea Turner
350KLara Acosta
792KSophie Richards
1.7MShelby Sapp
1.6MSons of Legion
617KChristina Lopes
284KDakota Robertson
173KMichael Stelzner
110KBrooke Glaser
Kajabi is a marketing suite. Heartbeat is built for community.
Kajabi is a marketing suite with a community bolted on the side. You pay $179 a month for email and funnels, while the community and courses your members actually live in sit in second place.
What you’re paying forKajabi$179+/mo
A marketing stack (email, funnels, a website builder) with community added on.
Heartbeatfrom $49/mo
The community, courses, events, and payments your members live in, built for you by Pulse.
Kajabi’s email and funnels are strong. But it’s just a premium marketing stack propping up a bolted-on, neglected community. On Heartbeat, a highly engaged and well-retained community is the whole point, and it starts at $49.
An art academy of 900, priced for everyone.
Business coaches told Charlotte Salvaneix to go high-ticket. She refused, priced from €35/mo, and built a 900-member academy on Heartbeat instead. Accessibility was the strategy, and the low price is why it scaled.
Read Charlotte’s story →Bring your members across, drop the bill.
Course content is the biggest thing to move, so lean on Content: hand Pulse your exported lessons and it rebuilds them. You keep your people and revenue while cutting the platform bill.
Payments
~5 minMove your paying members without losing one. Export your subscribers as a CSV, upload it to Heartbeat, and our subscription importer takes over the billing. About as hard as uploading an email list to a newsletter tool.
Members
~10 minBring your people in with Pulse, our AI co-builder: send sign-up links locked to your invite list, or invite everyone straight from Heartbeat. Passwordless login means no new usernames or passwords: they enter their email, click the link, and they’re in.
Content
~15 minCourses, docs, events, all of it. Export from your old tool in any format (CSV, Markdown, .docx), hand it to Pulse, and tell it to rebuild. Pulse turns your material into real Heartbeat courses and pages for you.
Is Heartbeat really that much cheaper than Kajabi?
Yes. $49/mo vs $179/mo at entry, a third of the price, and the $49 plan already includes community, courses, events, and Pulse AI. Kajabi’s cheapest plan starts at $179 and caps you at 5 products and 2,500 contacts.
Does Heartbeat replace Kajabi’s email and funnels?
Honestly, not fully. Kajabi has a broader email and funnel suite. Heartbeat sends workflow emails and recovers abandoned signups, but it isn’t a standalone email marketing tool. If email sequences are the center of your business, that’s Kajabi’s strength. If community is, it’s ours.
Can I sell courses like I do on Kajabi?
Yes, evergreen and cohort-based, with drip, assignments, and free previews, and they live inside the community instead of a separate silo.
Can I move my Kajabi members over?
Members and subscriptions, yes, via the importer. Course content is a manual rebuild, and Pulse speeds that up.
Same business. A third of the price.
Want the line-by-line breakdown? Read the full Heartbeat vs Kajabi comparison →