Why Selling 'Vitamins' Hurts Your Community Business

Discover the importance of clearly articulating your value proposition.
About the Speaker

Doc Williams

I help communities grow and do things faster, so they can save time and make more money.
Heartbeat is the all-in-one platform for community businesses.
About this video

Join Doc Williams and Murtaza Bambot in this video as they discuss the significance of selling painkillers rather than vitamins when it comes to pricing and revenue generation for your community. Discover the importance of clearly articulating the value proposition of your community and why it should be viewed as a painkiller rather than a nice-to-have vitamin. Learn how being a painkiller allows you to command higher prices and retain committed long-term members. Doc shares examples of communities that effectively communicate their purpose and value, enabling members to understand why they should join.

Video Transcript