KP: Okay maybe I'll say this one last thing. Okay, what's the right channel?
This is like asking what's the right shoe to wear for your marathon. There's no right answer. Just try a few and then see what fits you best. And also the shoe doesn't matter. It's your running and the habits. But if I have to give you a framework, here's, this is what it is. Create a channel fit.
One circle is what feels natural and easy to you. What kind of content feels easy? Some people are very easy on camera, right? For audio, video. Some people are so easy to write short form. Some people are so easy to write long form. I think Paki McCormick is a beast in terms of long form.
I envy him because I'm not that good, but I'm very good at short form. And I'm very good at Twitter. So that's number two is where is your target audience likely today? If you're a founder, if you're yeah, founder or someone in the tech industry, I think your target audience is usually two people.
One, your customers, potential customers, but also investors. Because ultimately they fund, they're also buying the company. So I would look at something like Twitter, but if you're an exec or a VP or a middle management or a director, then your target audience might be on LinkedIn because most of those people are there also, where is it easy to build a better relationship, right?
Which means don't go through indirect channels try to go be direct on social, right? So that's all I have for now. And the rest, I think we can cover another day. But let's do a few questions. And then maybe the doc, the The sorry, the slides can help you, async as well.
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