Community Marketing

Learn the importance of crafting copy that pulls through informing and educating users.

Learn how "what, so what, now what" can help you write copy that converts.

Uncover 5 learning-based channels to grow your community.

Uncover 5 connection-based channels to grow your community membership.

Pinpoint what the best connection to learning ratio is for your community.

Discover 5 common community growth mistakes and how to avoid them.

Discover a different, connection-centric, approach to community marketing.

Learn how to use your voice of customer to inform marketing strategy.

Discover the right time to switch from 80% new content to 80% repurposed content.

Discover how content focus can resonate better than a broad content strategy.

Learn how to be vulnerable about your community building journey on social media.

Learn what social platform is best for your community audience.

Discover the 10 actionable strategies for building a public following.

Learn why being open about your mistakes can build a strong community following.

Learn why facing the fears and risks of building in public is well worth it.

Discover the 8 benefits to building your community in public.

Learn what it means to build in public.

Learn how an ad with simple production and a thoughtful script can outperform on TikTok.

Learn to structure your paid media offer with 9 crucial elements.

Learn when to transition from validating your offer to investing in marketing.

Learn the 8 components of the recipe of a high-touch marketing sequence.

Learn how to use a large corporation's mindset for small business marketing.