Digital Products to Sell in 2026: 30 Ideas, What They Earn, and Where to Sell Them

The most popular digital products to sell are spreadsheet templates, written guides, courses and workshops, memberships and communities, and coaching programs. Templates and guides are quick to make and sell for less, while courses, memberships, and coaching take more work but command higher prices.

A digital product is the right one for you if it checks all the boxes:

• People are already buying it (or intend to buy it).
• You know the topic well enough.
• You’re willing to work on it.

If you're still choosing between business models, start with our list of online business ideas.

30 digital products to sell in 2026

A digital product is something you create once and sell it online multiple times as downloadable or accessible content (with no physical inventory). Examples include templates, ebooks, courses, memberships, and coaching programs.

Here are some digital product examples to help you get started today:

Effort: Low = a weekend Medium = one to two weeks High = a month or more

Digital templates and tools

1. Notion templates

Ready-made Notion workspaces (like planners, client trackers, calendars, and databases) that buyers copy into their own account.

• Price: Most sell for $10 to $60 on Etsy¹, Gumroad, and Notionland²³
• Effort: Low
• Example: Anna Hickman sells her Freelance Dashboard for $97⁴

2. Canva templates

Editable Canva designs (e.g., carousels, ebook layouts, LinkedIn banners, etc.).

• Price: Most sell for $5 to $40 on Etsy⁵, Creative Market, and Gumroad.⁶⁷
• Effort: Low
• Example: DeeBeeDesign sells a coaching carousel pack for $15⁸

3. Spreadsheet templates

Google Sheets (or Excel files) with formulas and formatting built in, like budgets or pricing calculators.

• Price: Most sell for $5 to $50 on Etsy and Eloquens, with expert toolkits past $200⁹¹⁰
• Effort: Low to Medium
• Example: Jason Varner sells an accounting bundle for $239¹¹

4. Lightroom presets

Saved photo edits that give buyers a photographer’s signature look in one click.

• Price: Most packs sell for $10 to $40¹², like David Cleland’s bundle at £19.99¹³
• Effort: Low
• Example: Sean Dalton sells his Classic Portrait Pack for $34¹⁴

5. Resume templates

A must-have for career coaches, and a strong lead magnet for coaching services.

• Price: Most sell for $3 to $10 on Etsy¹⁵ and Gumroad¹⁶
• Effort: Low
• Example: Jeff Su sells his consulting resume for $9.99, with 2,230 sales¹⁷

6. Contract and proposal templates

Editable documents (lawyer-reviewed) freelancers/companies use to pitch clients and set terms.

• Price: Most sell for $5 to $60 on Gumroad, and attorney-drafted toolkits reach $199¹⁸¹⁹
• Effort: Medium
• Example: Hsing Tseng and Anna Burgess Yang sell their proposal and contract pack for $54²⁰

Ebooks and written guides

7. Ebooks

A downloadable guide that teaches one topic in depth.

• Price: $3 to $10 on Amazon²¹, but $25 to $50 when sold direct, like this SEO ebook²²
• Effort: Medium to High
• Example: Nathan Barry sold his first ebook in packages at $29, $59, and $129²³

8. Playbooks or SOP kits

Step-by-step process documents, like client onboarding, that buyers copy into their business.

• Price: Most sell for $20 to $35 on Gumroad²⁴²⁵²⁶
• Effort: Medium
• Example: This MSP SOP Kit sells 7 SOPs for IT providers at $25²⁷

9. Workbooks

Guided exercises that walk buyers through a process.

• Price: Most sell for $2 to $45 on Etsy²⁸ and Gumroad²⁹
• Effort: Low to Medium
• Example: Lavendaire sells its 2026 Artist of Life Workbook for $45³⁰

10. Swipe files

Swipe files are things that have worked for your business or life.

• Price: Swipe files can sell for $29 to $350, like 200 sales pages for $29.³¹
• Effort: Low
• Example: Doug D’Anna sells his copywriting swipe file for $350³²

11. Meal plans and workout plans

Structured programs (like a 12-week training block), from trainers, dietitians, and health and fitness coaches.

• Price: They sell for mostly $10 to $30, like this 12-week program at $29.99³³³⁴
• Effort: Medium
• Example: Kristin Willard, a registered dietitian, sells a 4-week meal plan for $27³⁵

12. Checklists and cheat sheets

These templates help buyers complete tasks efficiently (mostly sold as lead magnets).

• Price: $0 to $10. Many checklists and cheat sheets are free³⁶
• Effort: Low
• Example: Listloom sells a Gumroad Starter Checklist for $2³⁷

Online courses and workshops

13. Self-paced course

A course learners complete at their own pace, whenever and wherever they want. You can use Udemy or even YouTube to publish your course content.

• Price: Average $137, and most sell for under $200³⁸
• Effort: High
• Example: Dorie Clark sells Recognized Expert for $2,000, after a $500 pilot³⁹

14. Cohort course

Cohort is a live program in which members start and finish course content together.

• Price: Maven courses average about $500, and premium cohorts pass $2,000⁴⁰
• Effort: High
• Example: Hamel Husain and Shreya Shankar run a 4-week AI Evals course for $4,200⁴¹

15. Mini-course

A short course of three to five modules that solves one problem fast.

• Price: Most sell for $27 to $150, like this Gumroad course at $27⁴²
• Effort: Low to Medium
• Example: Write • Build • Scale launched a mini-course to five figures in under 14 days⁴³

16. Recorded workshop

A recording of a live session sold on demand. It can also feature interviews with other creators.

• Price: Often a fraction of the live price, from $20
• Effort: Low
• Example: Hamel Husain and Dan Becker sell their Mastering LLMs archive for $20⁴⁴

17. Live workshop

You can run a short live session (1 to 3 days) where students practice a skill in real time.

• Price: Most run $450 to $850, and 1-week Maven courses average $450
• Effort: Medium
• Example: Wes Kao runs a 2-day communication course for $850⁴⁵

18. Email course

Lessons taught via email, sometimes with a low- or no-cost introduction.

• Price: Free to under $100, like James Clear’s free 30-day course⁴⁶
• Effort: Low
• Example: Sean Anthony’s paid email course led to $240K in sales of bigger offers⁴⁷

Paid memberships and communities

19. Paid community

A members-only space where people pay monthly to learn from you (and each other).

• Price: Across 860 paid communities on Heartbeat, the median price is about $35 a month, and the middle half charge about $20 to $64. Our membership pricing calculator gives a starting range for your niche.
• Effort: Medium, then ongoing
• Example: Richard McMurray runs a designer community at €19.99 a month⁴⁸

20. Content membership

Ongoing access to exclusive content, like extra videos, job listings, lessons, tutorials, or tools.

• Price: Most tiers run $3 to $15 a month⁴⁹
• Effort: Medium, then ongoing
• Example: Sébastien Dubois sells his Knowii knowledge system membership at €14.99 every 3 months⁵⁰

21. Paid newsletter

A regular email with premium insights that subscribers pay to receive.

• Price: Across 20,000+ paid Substacks, the average is $10 a month or $96 a year⁵¹
• Effort: Low, then ongoing
• Example: Amy Suto’s newsletter brings in about $267,000 a year in paid subscriptions⁵²

22. Mastermind

A small group of peers who meet regularly to solve each other’s problems, with you as host.

• Price: Paid masterminds charge a median of $350 a month⁵³, and half charge $200 to $650
• Effort: Medium
• Example: Karyn Greenstreet runs her Leap Year Mastermind at $350 a month for 4 months⁵⁴

23. Accountability or coworking group

Scheduled online sessions where members work alongside each other to stay focused.

• Price: Most run $20 to $40 a month, like Flown and Flow Club⁵⁵⁵⁶
• Effort: Low, then ongoing
• Example: The Fresh Starts Collective offers coworking, office hours, and accountability challenges at $35 a month⁵⁷

24. Template or resource club

A subscription that delivers new templates or resources every month.

• Price: Most charge $3 to $15 a month, from Emma Studies to Knowii⁵⁸
• Effort: Medium, then ongoing
• Example: Emma Studies runs Planner Pals, a printable planner membership, at A$3 a month

Online coaching programs

25. Group coaching program

You coach a small group toward the same goal on scheduled live calls, usually over a set number of weeks.

• Price: Across 42 programs⁵⁹, the middle half cost $553 to $1,650, with a median of about $1,070
• Effort: Medium to High
• Example: Coach Michela Mone runs Release & Rise, an 8-week program with 16 live group calls, at four payments of $261.75⁶⁰

26. 1:1 coaching package

A bundle of private sessions over a set period.

• Price: Three-month packages often run $700 to $2,500⁶¹⁶², and the average single session costs $244⁶³
• Effort: Low to start, then ongoing
• Example: Tres Heffron sells a 3-month package of 10 sessions for $1,250⁶⁴

27. VIP day

Offer a full-day 1:1 intensive where you solve client’s problems in one sitting.

• Price: Most run $1,800 to $5,000, like this career coaching VIP day at a regular $1,800⁶⁵
• Effort: Medium
• Example: Ashley Harwood runs in-person VIP days for real estate agents at $5,000⁶⁶

28. Audit or review

You can do a live review (or record) of a client's work.

• Price: Most cost $40 to $250, from a $39 profile scan to a £100 CV and LinkedIn audit⁶⁷⁶⁸
• Effort: Low
• Example: Moshe Segal charges $150 for a video LinkedIn audit, or $250 for a live call⁶⁹

29. Paid strategy call

Clients can book paid sessions for their complex problems.

• Price: Most cost $75 to $400⁷⁰⁷¹
• Effort: Low
• Example: Tara-Jay Rimmer charges $399 for a Power Hour, credited if clients upgrade⁷²

30. Async coaching

Coaching by voice note or text between sessions, with no calls to schedule.

• Price: Most run $200 to $500 a month, from $199 a month to $500 a month⁷³⁷⁴
• Effort: Low, then ongoing
• Example: Parenting coach Sue Atkins offers Voxer coaching plus a monthly call at £325 a month⁷⁵

How much you can make selling digital products

Here are some numbers about how much content creators usually make selling digital products:

In our analysis of 74 Gumroad products with public sales counts, half earned between about $1,200 and $18,000 in total. Expertise made the biggest difference: TheICUDoctor’s ICU Pocket Notes has sold 4,674 copies at $50, while generic Canva templates earned a median of about $840.⁷⁸

What you can earn depends mostly on the format and how well you can promote it.

Here’s the difference at the same $40 price and 10 new buyers a month, assuming 5% of members cancel each month (Cautious assumption: the membership platform Steady reports 2 to 3% monthly churn on average).⁷⁹

By month 24, the membership earns more in one month than the median one-off product earned in its lifetime.

Where to sell digital products online

Digital products can be sold through a marketplace or in your own storefront, or via a community management platform.

Digital product marketplaces

Marketplaces like Etsy or Creative Market put your product in front of people already searching. Etsy alone has over 90 million active buyers.⁸⁰

Since every product seller is targeting the same buyers, competition gets fierce. In our check of Notion templates, most Etsy listings sold for about $8 to $23 on sale. According to one Etsy seller:⁸¹ “selling digital products on Etsy is a job.”

The number of repeat buyers will likely be lower because the platform owns the customer relationship, and taking customers off the platform is often against its policies.⁸² If you want to own that channel, go for your own storefront or a membership platform.

Your own online storefront

Create your own storefront (without actually owning a site) if you already own an audience on social media, an email list, a blog, or a private Slack/WhatsApp community.

You can use Gumroad, Payhip, Lemon Squeezy, and Stan Store. They let you create a checkout page you control. You set the price, collect buyer emails, get product reviews, and can sell bundles or upsells.

Single Notion templates on Gumroad mostly sold for about $18 to $99 in our check, two to four times the typical Etsy price.

On your own storefront, you would have to bring most of the traffic yourself. The products show up on the platform’s search engine, so you can get a few buyers from that channel too.

Course and membership platforms

If you have premium products people pay for monthly, membership platforms are the right choice. Examples include Kajabi, Teachable, Thinkific, Patreon, and Substack.

You can create lessons (in videos), set up recurring billing, create accountability groups, and build landing pages for subscriptions and templates.

Repeat subscriptions are common on courses and membership platforms. Members often stay for each other as much as for the content. That’s why memberships can be more profitable than other digital products. As conversion strategist Ross O’Lochlainn puts it:⁸³

“People don't want to switch programs. They want to find their person and stick with them.”

Fees on a $50 sale: 9 platforms compared

If you sell a $50 product, you can keep anywhere from $42.75 to $48.25, depending on the platform you sell it on and the plan you’ve chosen.

Platforms typically charge in two ways:

• Percentage of every sale (which is cheaper when you’re starting out or have a low number of sales).
• Monthly fee with little or no cut of each sale (which is better when you make a high number of sales).

Here are some platforms and their fees, using a $50 product as an example:

Assumes a US buyer paying by card.⁹⁵ The seller has bought the cheapest plan, set up monthly billing, and no sales tax is applied. Monthly fees aren’t included in “You keep.” Prices checked October 20, 2026. Check live pricing before deciding.

Compare course and membership platforms side by side in our guide to the best online course platforms.

How to start selling digital products this week

Good news: you don’t need a big audience to start selling digital products. Here’s all you need to do:

1. Pick a topic people already ask you about

If you’re posting content somewhere or talk about a particular topic, people might already bring you some questions at work or on your social media. Since information is available for almost free due to AI, people would want to see your point of view and method.

As one creator with $300,000+ in product sales puts it, “Remember, people don’t buy digital products for the information. They buy them for the transformation.”⁹⁶

2. Choose a product that fits your time

Don’t start something that you can’t finish.

Want a first sale this month? Start with a template, spreadsheet, strategy call, checklist, or mini-course.

Want income that builds over time? Plan a membership or group program.

Either way, build on your own experience, since that’s the hardest thing to copy. As Lilach Bullock notes, “AI is excellent at structural transformation IF you’ve written the original yourself.”⁹⁷

3. Validate your product idea before you build

Message 8 to 10 people who fit your buyer (ideally within your audience). Describe the offer in a short message, and ask if they’d pay for it. Better if you can ask them what price range would be suitable. Author Jeff Goins suggests aiming for 10 yeses before moving forward.⁹⁸

4. Pick a platform

Don’t have any audience? Start on a marketplace like Etsy. Meanwhile, start creating free content on social media for building the audience that you own.

If you already have some followers, use your own storefront. For a course, community, or membership, use a community management platform. Make sure you do the math before selecting the platform because flat monthly fees get cheaper per sale as you grow.

5. Launch to your current audience

Your biggest supporters will buy your products faster than a cold audience. Reach out to your email list, social media followers, clients, colleagues, and even family friends.

Tell them what you’re going to launch, before you spend anything on ads. When Nathan Barry launched his first ebook, he sent it to a pre-launch list of 795 people and made over $12,000 in the first 24 hours.⁹⁹¹⁰⁰ He later found that email subscribers were 15 times as valuable as his Twitter followers.¹⁰¹

Where Heartbeat fits

Most of the products on this list sell better with a group around them. A template sells once. A template club, a cohort course or a group coaching program keeps people coming back because they know each other. Heartbeat is built for that second kind of product: a paid community with courses, live events and group chat in one place, and its own branded app. If you're moving from one-off downloads to something people pay for monthly, start a 14-day free trial.

Frequently asked questions

What are the top 10 digital products to sell?

The top ten evergreen digital products are Notion templates, Canva designs, spreadsheets, resume templates, ebooks, self-paced courses, cohort courses, paid communities, paid newsletters, and group coaching programs.

How much can I realistically make selling digital products?

Most one-off products earn a few thousand dollars over their lifetime. In our analysis of 74 Gumroad products with public sales counts, the median earned an estimated $4,400 in total. Recurring offers can earn more: paid newsletters average $10 a month per subscriber, and group coaching programs charge a median of about $1,070.

Do I need an LLC to sell digital products?

Not necessarily. In the US, you’re automatically a sole proprietor if you sell without registering another business type, which works well for testing an idea.¹⁰² An LLC separates your personal assets from the business. Rules and taxes vary by state, so check with an accountant before you decide.

What digital products are in high demand in 2026?

Avoid selling products that AI can easily replicate or make better than you. Niche templates, cohort-based courses, paid communities, and paid newsletters can all stand out because they offer expert-backed knowledge.

Can I sell digital products without an audience?

Yes. Marketplaces like Etsy bring you traffic, though competition keeps prices low. Build an email list while you sell there.

How long does it take to create a digital product?

It can take anywhere from a weekend to a few months to create and launch a digital product. For a reusable template or checklist, a weekend is enough. An ebook or workbook may take one to two weeks, and a full course a month or more.

Should I sell one-off products or memberships?

If you want short-term gains with minimal time investment, go with one-off products. If you want compounding income, memberships are the way to go. The membership platform Steady reports 2 to 3% monthly churn, with members staying on average for three years.