How to Plan a Public Community Launch in 2023

Learn the essential components and common pitfalls of a public launch.
About the Speaker

Tatiana Figueiredo

Community strategist helping course creators and membership community leaders build profitable & fulfilling community businesses.
Heartbeat is the all-in-one platform for community businesses.
About this video

Join Tatiana Figueiredo as she delves into the third quarter of building a thriving online community. In this tutorial, Tatiana demystifies the concept of a public launch and shares practical insights on creating a cluster of visibility points to generate momentum. Learn essential components such as email touchpoints, live events, social media strategies, and partnerships that will amplify your community's reach. Discover the importance of choosing a primary marketing channel and testing its effectiveness to maximize your launch results. Tatiana also emphasizes the significance of systematizing your processes by developing standard operating procedures (SOPs) to ensure scalability and efficiency.

Video Transcript