Heartbeat vs. Circle

January 23, 2026

TL;DR

Choosing the right online community platform can make all the difference in building a thriving, engaged community. Heartbeat and Circle are both leading contenders, but Heartbeat stands out for its advanced automation, accessible pricing, and a mission to empower anyone to build a community and business with AI that keeps the human in control. While Circle offers a polished experience and robust tools, Heartbeat delivers more value for most creators, especially those who want automation, flexibility, and a deeply integrated member journey—all at a lower cost.

Community platform landscape

The landscape for online community platforms has evolved rapidly. Today’s creators, educators, and entrepreneurs are seeking all-in-one solutions that offer seamless member experiences, robust course delivery, and flexible monetization. Heartbeat and Circle have emerged as leaders, each trusted by thousands of communities worldwide. Both platforms are designed to replace fragmented tech stacks, bringing together courses, events, payments, and member engagement into a single branded experience. Where they differ is in their approach to automation, AI, and accessibility.

Heartbeat positions itself as the platform that puts creators in the driver’s seat, with advanced automations and AI-driven features that save time while keeping the human touch at the center. Circle, on the other hand, focuses on a polished interface and strong engagement features, aiming to serve established creators and brands looking for a premium, scalable experience.

Feature comparison

FeatureHeartbeat (Starter/Growth)Circle (Professional/Business)
Unlimited membersGrowth: ✓
Starter: 1,000
Business: ✓
Professional: 10,000
Unlimited admins/moderatorsBusiness: 5 admins/15 mods
Unlimited channels/spacesBusiness: 30 spaces
Courses (evergreen, drip, cohort)
Chats, events, and voice rooms
Native video hostingAdd-on
Automated workflowsBusiness plan only
AI-powered analytics
Advanced member segmentation
Paid memberships and subscriptions
Affiliate program management
Custom domain and branding
Mobile apps (iOS/Android)
Integrations (Zapier, Zoom, GCal, API)
In-app & push notifications
Reporting & analytics
Transaction feesStarter: 3%
Growth: 2%
Business: 1%
SupportGrowth: Priority
Starter: Standard
Business: Priority
Cost (monthly, billed annually)Starter: $40
Growth: $108
Professional: $89
Business: $119

Pricing breakdown

Heartbeat’s pricing is straightforward and accessible, designed to grow with you. The Starter plan covers up to 1,000 members and includes all core features for $40/month (annual billing). The Growth plan unlocks unlimited members, priority support, and advanced customization for $108/month. The Business plan offers bespoke solutions for larger organizations.

Circle’s Professional plan starts at $89/month (annual billing) with a 10,000 member cap, while the Business plan, at $119/month, includes unlimited members, advanced automations, and priority support. Both platforms offer a free trial and flexible billing.

Platform deep dive

Heartbeat

Heartbeat is more than just a community platform—it’s a mission-driven ecosystem built to empower anyone to launch, grow, and monetize a community business. The platform stands out for its deeply integrated automations and AI-powered workflows that save time without sacrificing the human touch. From onboarding new members to running courses, scheduling events, and managing paid memberships, Heartbeat automates the repetitive so you can focus on fostering real connections.

Key features include always-on voice and video rooms, cohort-based and evergreen courses, automated matchups for member networking, and robust reporting. Heartbeat’s workflow automation lets you trigger actions based on member behavior, making it easy to nurture engagement, send reminders, or reward participation. Its in-app payment system supports tiered memberships, paid events, and affiliate programs, all managed from a unified dashboard.

Heartbeat’s support team is highly responsive, with regular updates and a transparent roadmap. The platform is praised for its intuitive design, ease of implementation, and a vibrant user community ready to help. Heartbeat is trusted by thousands of creators, educators, and entrepreneurs who value flexibility, scalability, and a platform that evolves with their needs.

Circle

Circle has carved out a reputation as a polished, professional platform for creators and brands ready to scale. Its interface is modern and intuitive, with strong support for live events, courses, and member engagement. Circle’s standout features include a robust website builder, branded mobile apps, and advanced analytics that give community owners a complete view of member journeys.

Circle’s AI features, such as the Co-Pilot content assistant and AI Agents, streamline moderation, onboarding, and support. Its gamification tools encourage participation through points, ranks, and leaderboards, helping to foster an active, engaged community. Circle’s automation capabilities are powerful but primarily available on higher-tier plans, making them less accessible for smaller communities.

The platform is trusted by leading businesses and has powered thousands of events and courses. Circle’s customer stories highlight its ability to centralize community management, increase engagement, and unlock new revenue streams. However, some users note that support can be slow to respond and that pricing escalates quickly as your needs grow.

When to choose Heartbeat over Circle

  • You want advanced automation and AI-powered workflows included at a lower price.
  • You’re building a community business and need seamless integration of courses, events, and payments.
  • You value a responsive support team and an active user community.
  • You want unlimited channels, admins, and flexible member segmentation without hidden costs.
  • You need a platform that grows with you, from your first 100 members to thousands.
  • You prefer a transparent, evolving roadmap and regular feature updates based on user feedback.
  • You want to keep transaction fees low as you scale your monetized offerings.

Bottom Line

Both Heartbeat and Circle are outstanding platforms, each with unique strengths. Circle excels in polish, branded experiences, and deep analytics, making it a strong choice for established businesses with larger budgets. Heartbeat, however, is the platform that truly democratizes community building—offering advanced automation, AI-driven features, and a mission to keep creators in control. For most creators, educators, and entrepreneurs, Heartbeat delivers unmatched value, flexibility, and support, making it the best choice for launching and scaling a thriving community business.

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