Caitie Gehlhausen: Jessica had a really great question here. She said that she serves seven main pain points for her members. And so she's just asking how does she bundle that her main what up into one main point. And you're more than welcome to come off mute if you have an additional portion to that question as well.
Attendee: Sure, thanks. Yes, thank you for letting me ask this question. So I designed my website. I'm trying to really simplify it. I think I've got a good homepage. I think my what is described pretty clearly. But the reason why I'm creating the community is because my avatar faces a lot of competition.
They have several pain points. It's going to be a professional website, excuse me, professional community. They have a lot of pain points in standing out in the noise getting heard and that type of thing. And... I'm blending my so what the pain points until almost I'm trying to really condense a sales letter So i've got the first section is what it is The second section is what their pain points are in standing out and trying to close more sales And my third section I think is pretty Yeah I, before this webinar, I thought it was pretty simple.
My third section says, here's how my community, it's called CSA, helps our members overcome these challenges. And it's just eight bullet points. So I guess I can streamline those, but I think it's. It's like a sales editor. Here are your pain points, and then here's how our community solves your pain points.
This is I just, I know, Drew, you said focus on the one thing in your feedback, but I'm how do you, what is your opinion when you're dealing with a sales letter type approach to a lot of pain that these people are solving and some really clear solutions? That the community can use.
Do you want to, is it better to just have five pain points and five solutions or three and three? What do you think is the best way to marry sales letter and the landing page?
Matt Cici: I, these are all really good questions. And in many ways. I want to make sure to focus in on the what so what now what to help with this topic for today, but also allow you to feel a little bit of relief by knowing that you don't have to condense all that information into the so what.
So what I mean by that is That when you create your main section, we're really trying to understand in some ways, the overall benefit that we can provide, and I think that maybe what drew was getting to. It doesn't mean that you're not able to then go explain each of those pain points in greater detail.
In fact, I would encourage you to do so because you know them so well. And because your users feel them, um, it's going to allow them to know that they're not alone. And I think that might actually be. Your biggest benefit that you're providing is the guidance for these people in this industry and knowing that they don't have to go on this path by themselves anymore, that they have a place to be with other people like them to be able to ask questions and make progress.
And achieve the end results they want to, whether it's more freedom in their life, where they be able to choose what they want. They're able to make that for themselves because they have other people like them that are doing it together. So that's what I'd maybe encourage to do in that main section.
And then, which I'll show you in the next slide, is that you have essentially an opportunity to dive deeper onto each of those pain points.
Attendee: Great. Okay, fabulous, Matt. Thank you. Thank you so much.
Murtaza Bambot: And I want to really highlight what you just said there, Matt, because I think that's a really important concept that I don't, I want to make sure doesn't get missed, is this idea of what is the true aggregate benefit that you're providing to people?
Because there's always these. tiny little things that you can pull out. And, it's like a death by a thousand paper cuts kind of thing. When you try and shove those things into one, one little line. And we even realized that it's with a familiar example, like we realized this with heartbeat.
Like the thing that you're getting at a heartbeat is not just the courses, not the threads, not the events, not this. It is the all in oneness of the platform that you have one place where you go to and everything exists there. And so the true benefit in what we sell is like the aggregate of everything, rather than trying to sell all the individual pieces one by one.
And with these communities, because these communities have so many different components as you're building them, like you do have to think a little deeply about what is the aggregate benefit that my community member is receiving. And while that's like sometimes a tough exercise on day one. When you do unlock it, it just creates so much value and power for how you can bring new great members in the door and help grow and scale up your community.
Yeah, I really appreciate you saying that, Matt. And I wanted to blow it up a little bit because it's a really important concept.
Matt Cici: Absolutely. I think it's great to be able to address it. And also hopefully that provided some relief of knowing that you can still share those things that are valuable.
It just might not all appear in that first section. because it could be a little overwhelming to see all of that mentioned right away.