The Secret to Bundling Pain Points and Solutions

Learn how to write copy that pairs customer pain points with your solution.
About the Speaker

Matt Cici

Matt Cici is a Minneapolis web designer, brand strategist, filmmaker, and educator with a demonstrated history of working in the arts nonprofit and media production industry.
Heartbeat is the all-in-one platform for community businesses.
About this video

This video dives into the topic of condensing pain points and solutions in your community pitch. Caitie Gehlhausen and Matt Cici tackle Jessica's question on simplifying her website content by bundling seven main pain points into a clear and concise message. They emphasize the importance of focusing on the aggregate benefit a community provides rather than overwhelming potential members with minute details. Matt Cici provides insightful guidance, encouraging a balance between highlighting the overall benefit in the main section and diving deeper into specific pain points for a more comprehensive understanding.
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