Shana Lynn Bresnahan: Awesome. We had our first question come into from David who raised his hand.
David: Hey, thanks for calling on me. I have the large meetup network of 41 group cities all over the world. We do in-person and online, multiple online events per day and in-person events in Michigan, multiple cities.
So I'm trying to use Heartbeat to monetize that. And so my story, I was just on the news on Channel 13, grand Rapids, went over the story where I got my. Career and life taken away from me from disability and illness and like I used to be a person that didn't have the ability to even have a conversation with someone or do an interview or anything like that.
And then culminated with me being able to give a speech in front of hundreds of people in Manhattan last year. And what I want basic community around helping others use the tools that I did to make that huge personal change and go through all the suffering that I did. But I've three people, three different types of people that come to my meetings.
Some people that are lonely looking for friends some people that just wanna talk to people from all over the world. And actually no, kind of two people so it's two different people. So I'm trying to figure out how to target my community to make it worth paying for, because people don't really see just coming to meetings and hanging out, it's worth paying for.
But I thought if I had channels where people could practice things like gratitude and goal setting and And positive journaling and things like that. And read positive things about the world and get support when they do something right or are going through something tough. Is there such a thing as having too many different channels and options for people to use or.
Shana Lynn Bresnahan: Yeah, I think so. A couple of really quick great questions here. And first off, David, congrats. And I love that you have facilitated this community and all that you've achieved and I think oftentimes when we create a community, and especially when we're trying to go to from free to paid, we're trying to create something for everyone.
Because we don't wanna leave anyone out. But what I, that's my problem do. Yeah. Is you have your free community, so you're not leaving anyone out. That paid community is for the people who want to achieve a similar goal to what you have achieved. Ah, okay. So that's where we're gonna lay out this very clear purpose.
So you want to go from. Somebody who used to not be able to have, conversations with people or whatever it might be. Yeah. To somebody who feels confident in their communication, who feels confident in their deliverability, who feels confident in any room that they walk into, whatever it might be.
David: yeah. People who want to get access to radical to tools to make radical change in their lives.
Shana Lynn Bresnahan: Exactly, and really defining like what that those tools make possible for them. So then you walk through, through the path, which is like the exact thing that you did. I did these things and you're gonna be able to measure their progress along the way.
But you. You're creating a community for people who want to achieve this purpose. Yeah. With you guiding them to do it. And that's what the paid community is for. And once you have that clarity, I think you'll find that your conversations are a lot more narrow and focused.
David: Yeah. And the thing is create people to take people from a free community to a paid community, I gotta show them that I'm providing them so much value that they don't even think about the price.
And that's the hard thing to do. So I guess, yeah,
Shana Lynn Bresnahan: it's less about I just don't want you to translate value to content and stuff. Yeah. Because value.
David: Oh, okay. So value doesn't necessarily mean content. Okay.
Shana Lynn Bresnahan: Yeah. Value is people's ability to make progress, right?
So progress is where the value is. So if they, if you can give them a clear path to reach a goal, and you're facilitating that, not just teaching them how and giving them the tools, but you're using the community to help make sure that they're accountable to themselves and to each other to reach that is where the value comes.
And at first it might be small because you need to get some stories of having helped people achieve that goal. Yeah. But once you get those stories and you start sharing those, you're gonna be able to scale and grow.
David: Yeah. Cuz in our free group we just we had one o one older gentleman come, he was in a wheelchair for a long time and was counting down the days he had left to live.
And then a few months of, four months after coming, he called in, he's guess what? I'm walking again. It's all thanks to you. And he'd heard my story and we inspired him to go back to physical therapy. And now he's walking again and he's looking forward to living another decade or two.
Shana Lynn Bresnahan: That's incredible. That's incredible. And more stories of that to come. David, that's so exciting. Thanks for sharing.