Build High-Converting Pages with This 3-Step Formula

Learn how "what, so what, now what" can help you write copy that converts.
About the Speaker

Matt Cici

Matt Cici is a Minneapolis web designer, brand strategist, filmmaker, and educator with a demonstrated history of working in the arts nonprofit and media production industry.
Heartbeat is the all-in-one platform for community businesses.
About this video

Matt Cici unveils a powerful formula, "what, so what, now what," for creating impactful landing page copy. He emphasizes the importance of leading with the "what," focusing on your community, product, or service's transformation for the visitor. The "so what" stage delves into providing context and details, answering the audience's question, "Why should I care?" Finally, the "now what" phase guides visitors to take action through a clear call to action. Matt illustrates the formula's effectiveness with real-world examples
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