Dishonest Urgency Is Hurting Your Marketing Strategy

Learn how to authentically create urgency in your marketing strategy.
About the Speaker

Matt Cici

Matt Cici is a Minneapolis web designer, brand strategist, filmmaker, and educator with a demonstrated history of working in the arts nonprofit and media production industry.
Heartbeat is the all-in-one platform for community businesses.
About this video

Matt Cici tackles the topic of creating genuine urgency in community building. Addressing questions on pricing and availability, they emphasize the importance of genuine urgency and human-centric approaches. Matt shares his perspective on limiting the number of participants to ensure personalized attention, steering away from overwhelming information. He delves into the pricing manifesto, advocating for simplicity and honesty, suggesting bundling additional value instead of mere discounts.

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