Craft Landing Page Copy that Connects and Converts

About the Speaker

Matt Cici

Matt Cici is a Minneapolis web designer, brand strategist, filmmaker, and educator with a demonstrated history of working in the arts nonprofit and media production industry.
Heartbeat is the all-in-one platform for community businesses.
About this video

In this video, Matt Cici emphasizes the crucial role of copy in effective website design, highlighting its power to communicate and connect with visitors. Drawing from personal experiences, including conversations with sound design professionals, Matt illustrates the impact of intentionality in creating accessible learning environments. The key takeaways include the importance of clear and concise copy for effective communication, the ability of honest and personable content to inspire connection, and the role of direct and transparent copy in growing an engaged audience. Learn how strategic copywriting can transform your landing page and drive explosive growth for your community.
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Video Transcript