How Personalized Onboarding Will Multiply Conversions

Learn what it takes to minimize friction during new member onboarding.
About the Speaker

Matt Cici

Matt Cici is a Minneapolis web designer, brand strategist, filmmaker, and educator with a demonstrated history of working in the arts nonprofit and media production industry.
Heartbeat is the all-in-one platform for community businesses.
About this video

Matt Cici explores strategies for minimizing friction, offering insights into the effectiveness of direct invitation links versus application processes. He emphasizes the power of personalized onboarding, sharing how tools like Warm Welcome can create an exceptional human connection. Addressing concerns about pricing, they highlight the importance of genuine storytelling on landing pages, regardless of the product's cost. The discussion delves into nuanced approaches, such as first-call interactions and payment plans, to make community entry accessible to a diverse audience.
Resource Guide:

Video Transcript