Amy Yamada: So now the third step is I just, I like to think of it as a very practical step, which is to create what I call a confidence card, create a confidence card. And what I mean by a confidence card is essentially an outline. Of your VIP day.
This was inspired by I worked in the media and in the corporate world for 15 years here in Seattle. And whenever, when I was on a sales team, advertising sales team, whenever we'd create a new offer that we'd all be offering our advertisers, we'd always say at a meeting, like, okay, somebody create the one sheet on this.
Right. And so what I'm saying, okay, I'll create it. Like it was a sponsorship or whatever it was. And so as an entrepreneur, I evolved that into what I call a confidence card. So essentially we're, we're creating an outline of your VIP day. This will help with messaging. This will help with articulating the value of your VIP day.
It will also include the deliverables of it and the price point of it. So I love having this confidence card as a cheat sheet that I use behind the scenes. For my ideal clients. I'll share with you my screen in just a few minutes. You can see an example of it, but I have some priming questions for you to really start thinking about.
Okay. So first, I'd love to know if you're either going to start or continue offering VIP days. Do you prefer to offer them virtually or in person? Okay. My second question is, for those of you who put in person or both do you want to do them locally or destination?
Like I said, I've done them here locally, here in my home in Seattle. Usually it's nicer out. The situation we got going on. So either locally where you close to where you live or destination. Like I said, I've done in Hawaii, Sedona, Miami, LA. And then if you think about this year, how many would you like to sell?
Maybe you just want to do a few, maybe you want to do one a month, maybe four. How many would you like to do? Yeah. Just being somebody put some cool destinations or even you live in a beautiful locations. It's really fun too. Okay, and now think about the number that you said earlier of how much you want to charge and let's do some basic math.
If you sold 10 of them at 5, 000, let's, let's do the math and put in the chat. How much additional revenue will you generate if you fill all of these spots? All right. So just think, take a moment and think about it. Like who's excited about this? I'm excited about seeing your numbers. That's super awesome. So not only are you making a big impact for these individuals, these VIP clients, but you're also giving yourself a bump in your business.
In a really fun way, really fun way.
Okay. My next question for you is And there's no right or wrong answer is, are you offering a VIP day with a specific outcome or a customized theme?
Here's what I mean by that. As I mentioned, I've invested in VIP days and my favorite example of a specific outcome, VIP day that I invested in was when I knew back in 20, 2017, I knew I was going to be speaking on a stage in front of. A large audience, you know, over 700, 800 entrepreneurs. And I wanted to take my speaking to the next level.
And so it was referred to the amazing Pat Quinn. He's an exceptional speaking coach, presentation coach. And I invested at the time. I'm sure he charges more now, but at the time it was a 10, 000 VIP day. It was super stretchy for me at the time, but I knew I wanted access to this to help me design. My next level signature talk.
So that is what he is known for signature talk, right? So I knew that I was going to him for this very specific outcome. Now, when I offer VIP days, it's it's more of like a customized theme, either way it's personalized and customized, obviously it's VIP, but with a customized theme I oftentimes don't be an element of messaging, an element of planning.
And really gaining clarity and confidence in what my clients are doing. So, so it's a little bit more, it's not quite as clean, not that it's a bad thing as a specific outcome, but it works for me. So if you just put in the chat, specific outcome or customized. Okay. Yeah. And there's no, no right or wrong. Sonia, those were my examples.
So Pat Quinn offers VIP days where it's like, what we're going to do is design your security talk, whether it was with me or a different client. And then for my clients, I customize it to them. Meaning I've had, I remember having a client where all they want to do is go through their entire webinar slide by slide and have me help them to incorporate more storytelling, have a, have a better flow to it.
So it didn't feel so rigid. So we spent the entire day on that. I also recently had another client that was pretty established, but she wanted to show me all the different things she had going on with their offers and her funnels. And she's like, I just feel like it's a hot mess right now. And I want to clean it up.
So we cleaned it up. Okay.
Caitie Gehlhausen: Amy and I have a question too. On the customized VIP day, how do you balance Customizing the day and like being able to give them like what they need. Not necessarily always like what they want. And how do you find like that balance?
Amy Yamada: That's a great question. I love this, Caitie. I, I find out specifically what they want their outcome to be. And then they, in my experience, they just trust me to help them to get to that outcome. So when, when I find out what they want as an outcome, what their, what their vision is, what they're struggling with.
Then I, I kind of go back to this exercise of like, what are they saying? Their pain points are, and then what are the solutions I recommend? And then I tell them based on what you shared, here's what I recommend. Right. And, oh, you're muted.
Caitie Gehlhausen: So you're focusing on the pain points when they're coming to you and you're customizing something based off their pain points, not based off of the outcomes that they
Amy Yamada: have a vision.
Like, this is just one piece of it. I always want to know, like what their vision is. What their challenges are and what specifically would they like to get out of, like, once I've enrolled them into the VIP day, like what, what specifically would they like to get out of the VIP day? Like what, what are they wanting?
So, and here's, what's interesting, Caitie, is that so often I hear the same thing with my clients. Like they, they, they have a lot going on and they're feeling overwhelmed. So it's funny how I think everyone here, as you do more of them, you'll start to notice a golden thread of like, wow, even though these are all independent people and these are in individual conversations, they all have kind of a similar, Right?
So in my case, there's overwhelm, there's confusion, there's lack of clarity. It, it might be specific to, you know, what they're up to, but there's still that golden thread of, I just feel like I'm all over the place. I feel like I just need someone to look at all my stuff. And, you know, so, so to start to notice that theme, but if they're struggling with something and they have a vision, then it's, if they're coming to you or you're, you're connecting with them and they're seeing you as the expert, it's, I, in my experience, they're trusting that you're going to help them get to the other side.
And if someone's super attached to how they're doing it, I would always say them, Hey, if what you're doing is working, then keep doing it. If it's not working, let it go and let me coach you through this. Let me help you. And they're like, okay,
Caitie Gehlhausen: cool. Cool. Super helpful.
Amy Yamada: Yeah. Thank you.
.png)
.png)
.png)
.png)
.png)
.png)