Stop Over-Planning Your Community Marketing

Discover a different, connection-centric, approach to community marketing.
About the Speaker

Tatiana Figueiredo

Community strategist helping course creators and membership community leaders build profitable & fulfilling community businesses.
Heartbeat is the all-in-one platform for community businesses.
About this video

Tatiana Figeuiredo dives into growth strategies for sustainable community expansion, challenging the conventional approaches to marketing and sales. The emphasis is on making the growth process an integral part of the community experience, steering away from overly prescriptive methods. The key takeaway is to bring connection to the forefront of marketing and sales, aligning actions with the community's values. With insights into the three stages of community businesses, the focus is on propelling startups into sustainable expansion, setting the stage for predictable and consistent success.

Video Transcript