Doc Williams: Drew, if you don't mind, we're gonna probably unmute you for a second and and we're gonna have you as an example real quick, if that's all right.
Drew: Sounds great.
Doc Williams: Thank you so much for for being here and, and letting us do this. Let's dial in for a second. What kind of community are you building, if you don't mind?
Drew: So my initial community were for individuals with a lazy eye, and I have a course that trains them how to basically use muscle control to aesthetically straighten it without using surgery, medication or patching or glasses.
Doc Williams: That's crazy. That's great. That's awesome. Okay, man, you're, you're helping a lot of people out.
That's a huge need. That is great. Okay. Awesome. Love seeing this. Okay, so Drew, tell me about this. Have you already launched a paid community or are you just getting started? Tell us where you're at.
Drew: I did. So I initially launched it back in 2019 made my first thousand up to $8k that year. All passively, no marketing, nothing like that.
And then it got to a point where I was able to pursue sort of my dream job that was, that was my lazy eye, was preventing me from doing so I was able to do that and so I put everything on pause. Since then, that community, I've sort of let, just kinda, I don't wanna say die out, but fizzle out. Cuz I couldn't dedicate the time to it, but now I'm sort of restarting it back up.
I was on a platform before this proven course, proven video, proven results. And then now that I'm starting back up, there's a chance to use heartbeat. So I'm switching over to that because of multiple factors, your guys platform's awesome. I'm gonna do a shout out real quick. There's an app feature, there's drip feature.
There's the community feature. There's a ton of features that it adds to help my community achieve results.
Doc Williams: I love it. Drew, this is great. So, so let's, let's dive into this, right? So you're now gonna be starting the community again. Really rev it up and we're looking at, let's just start with the, the ID ID goals, right? So you already had success. You already made 8K what. What's the number that you're looking for for the rest of this year?
What, what, what are we dialing in?
Drew: I totally know there's a rev up process. My goal ideally would be to make somewhere around $120k just with taxes and whatnot like you're mentioning before. So ideally so I can, I can dedicate full-time to it.
Doc Williams: Okay, cool. And when you had the community before you had $8k, what kind, what's the structure right now for payment?
How did the students or the community members pay, what was the structure before?
Drew: So it was a very, very low ticket item. It was a $29 a month membership. And how I structured at the beginning of this course was like a gym, a gym membership for your eyes, basically. So as soon as they hit results, they can cancel at any time or they can continue.
And we've had people achieve results, and this is the results defined as aesthetically straightening their lazy eye so they're able to make eye contact. So as soon as they hit that it could be anywhere from nine months we've seen it to two weeks. It really varies widely on the individual where they're at.
Doc Williams: And so on average, yeah, so it just depends on the person. How many members did you have? How many did you have active in your gym?
Drew: I think at most, I'm gonna just throw out a number. Let's say a hundred.
Doc Williams: All right, so if we're hitting at a hundred, right? 29. So you're hitting about reoccurring, you're hitting about almost 3000 a month. You're hitting at like 2,900, something like that.
In the, so let me know in the chat if I did my math wrong though. But yeah, tell me more.
Drew: It was a mixture. So there was part that was $29 a month, and then I would do, I try to do sales, so $84 for the year. The lowest I did was $9 a month. Ironically, that one performed the, the least. Yeah. Yeah, it's the worst. The higher the price seemed to be a better response, surprisingly.
Doc Williams: Yeah. Okay. So we're gonna be talking about that in just a little bit, drew. Okay. All right. This is good. This is good.
Doc Williams: That's not easy, by the way, to also come up here and ex explain. So thank you so much. Okay. So as we just saw an example, and we're gonna highlight here, you gotta know your numbers and see what's going on back here.
Right. So we just went through ID goals. Drew had a great goal right here, helping ones to be able to cure their lazy eye. And being able to do this in really a format of a gym. I love that metaphor right there. So we're gonna go into that a little bit more. So idem your goals, understanding where you need to be.
And then next what we're going to look at is what your tribe needs. Now Drew said it perfectly. We already had a built-in goal for his members, right? For them to be able to be able to see straight and be able to, to cure that. So that's a, a great goal. So that transformation for what the tribe needs for him.
I mean that that's straightforward. You're understanding exactly. For you in the audience, perhaps for your tribe, write down, do you have a clear transformation story, why they need to be in your community? Could you create it in one sentence and just like Drew, what I would ask of you would be, don't just assume you know what your audience wants, but see if they're willing to pay, what you're saying, right? So, because if you have that offering and you say, well, I think this is what they want, you will find out very quickly if you say, great, I got a PayPal link. I've got a this link. Gimme that money. If they say, whoa, whoa, whoa. You know that the offering isn't right. Right?
Maybe the tribe is disconnecting. Maybe it's your, your language of how you're describing it, or maybe it's just not the right offering. So we're gonna be making sure. Finding out exactly what your tribe needs. Now, you can do it depending on how big your audience is. You can do a survey, but if you have a small audience less than 30, ask them to just get on a call with you, a Zoom call or something like that.
And what I would do with their consent, record it, because then you can hear their pain points, you can see how they describe it, and then that can be in your marketing or as you're scaling your community, you can make sure that that is resonating with your audience. Okay. So we're gonna make sure that you understand that.
And again, the best type is a story that what you're gonna be selling.