Murtaza Bambot: Doc, quick question from Chad, which was, is there an ideal number of tiers 2, 3, 4 and, you know, how do you think about setting the pricing between tiers?
Doc Williams: Oh, that's a great question. That's a great question. This, this, the simple answer is I have.
No, it doesn't matter. The, in general you'll see the psychology of three different pricing. You'll see it a lot in, in business. But the only thing is I would just stress, if you're trying to get your pricing tier right the first time, don't worry about like what it structurally and like the psychology and all of these things first, like just.
Find a price that works and works for your business, then we can reverse engineer to do the tiers. I find that a lot of times people are like, well, I saw this on like a SaaS website, so I'm just gonna do the same tier, or, I saw this in the membership, but you don't know how many times they've changed pricing, their structure, their business, their profitability.
You just I would say for you, Chad, or for anyone, focus on value and focus on the perfect first price and then everything else you can work past that.
Murtaza Bambot: Yeah, I, I plus one that of just like, don't boil the ocean and overcomplicate it. I'd recommend starting with a max of two and that is a max. Like you please start with one if that's better.
And, and don't overdo it. Cause if you have four pricing tiers, now you have to figure out, all right, what does it take from people to get from tier one to tier two or tier two to tier three? And it just complicates your business way too much.
Doc Williams: Yeah. Yeah. Great question. Great question.