Pushing Conversions Is Hurting Your Sales Process

Learn the importance of crafting copy that pulls through informing and educating users.
About the Speaker

Matt Cici

Matt Cici is a Minneapolis web designer, brand strategist, filmmaker, and educator with a demonstrated history of working in the arts nonprofit and media production industry.
Heartbeat is the all-in-one platform for community businesses.
About this video

Matt Cici emphasizes the importance of informing and educating users, creating a space that acknowledges and values their experiences. He advocates for honesty, transparency, and human connection, allowing individuals to decide for themselves if they want to participate. Attendees on the call ask about the urgency tactics often used, and Matt Cici emphasizes the value of slow growth and building genuine relationships.
Resource Guide: link.mattcici.com/resource

Video Transcript