Attendee: Hey, Matt. Matt, I have a question since you said we could unmute. Of course. Francisco here because I'll say it faster than typing. So the way I've looked at this, is it better the, is the intention to pull people into the community versus pushing them? Is that the kind of the language that we should be using to gain their interest for them to say, I need this, I want this, and move towards.
The community versus being shamed and pushed and, corralled. What are your, what's your thinking on that? Thank you.
Matt Cici: Yeah, absolutely. Thanks for the question, Francisco. I am coming from my own personal beliefs and values. And so for me, I feel like the polling makes more sense the way you've described it, where we inform and educate and help users understand.
What it is that we're trying to do so that they can see themselves in us that representation matters that their feelings or emotions or life experiences are acknowledged and valued and that we've created a space to help guide them through that experience itself. I think when you do that, you're being honest and transparent and human and that builds connection on its own because we are social beings.
But I also feel like people are smart enough to be able to decide for themselves if they want to do something, they want to participate in something. And so we can give them that benefit of knowing that they can make this decision if they are properly educated and informed. Does that help?
Attendee: Yes, thank you very much. It's just that oftentimes we see that kind of language of trying to pull, but then we also say, sense of urgency, countdown, hurry go, so it's people may need time to process and think of going into the.
Matt Cici: Yeah, and there's different ways of doing it. I'm very much in the methodology of slow growth and also just making that true human connection.
And if you think about any strong relationship in your own personal life. it took time to get to that point. And so I like to use that same idea or methodology towards how I would approach having a community member. Cause really I'm looking to have a great relationship with that person.
And so I want to make sure that I'd approach it the same way I would with a friend.
Attendee: Thank you. Very helpful. Thank you.
Murtaza Bambot: And I think a lot of the sales principles that we see here that, effective communities are using, right? Because if you're thinking about this too from a paid community lens, is that when someone is buying something, you actually want every single step of their journey to be really positive and make them feel good about the decisions that they're making.
And so that's why like you can have sites that sort of like shame people, right? If we think about this, like I... Recently joined like exercising community. So there's two ways you can go about that. You can be like, Hey, be your healthiest self. Or you can be like, Hey, more. So you look like you gained a few pounds, right?
And one of those is a very positive buying experience. And then one of those is like a very negative buying experience. And so you want to think about this journey that you're bringing people through. You want it to be positive every step of the way. Because especially if you're building a community, you want them bringing that positivity into the community.
It makes for better members that, want to engage more, that are more helpful and supportive of all the other members coming in. So that's also a little bit about how I think about it is even just the sales context of it. Like you don't want people to have negative pieces of their buying journey.