Tatiana Figueiredo: So we'll start with Q1 and talk about the first one, which is all of the people who talked about being in stage one. So the idea is that within the next three months, you'll be out of stage one and into stage two because you'll have launched a beta.
So the three here are one-on-one interviews, beta offer design, and then turning your conversations into sales. So to go back, what exactly is a beta launch? A beta launch is a small version of whatever your community experience is gonna be that still solves the same problem for your members, but is a little bit easier, a little bit faster.
And just usually more hands-on that you can get out and get it out there and be in community as soon as you can so that you can learn from that experience. So it's like the best way to validate whatever your idea for your community is, and it's really a guess about what your members might want.
And the idea is to like, learn where you were wrong, learn where you were and then build on that for the next stage. It's also very importantly, it's, it also should be a test of whether the way that you've structured this business, meaning like the way you've priced it, the type of people you're talking to, is this really for you or do you hate it?
Is this not gonna be for you long term? A beta is usually, I usually recommend it being. Not necessarily a membership that goes on forever, but really just a test that is like a limited time and you're not promising people that they can stay in the community forever or that you're gonna serve them beyond the time of the beta.
And that's really important so that you have a way out of whatever you agreed to with those people. Like you're agreeing to give them something for that period of time and then you can pivot and shift that for the next stage. Cool. Does anyone. If you have any questions, you can keep putting them into the chat. Okay.
Murtaza Bambot: Tatiana, a really common question that we actually get and I'd love for you to offer some color here, is when you think about running a beta like this, what are the numbers and the sizes that people do?
How many members are they starting with? What are like the average price points and like, how long are they doing this? Defined, Hey, like time restricted program?
Tatiana Figueiredo: Yeah, the numbers can be tiny because you are not necessarily testing. Is this gonna work like, as like a huge membership community you're testing like the vibe of what it is when five people are in the room and how are they connecting to, to each other?
I do always recommend that they be paid and the framing, like what the actual beta is. I'll talk a little bit more about like specific different examples of what they can be. But you can get really creative with it and it might not look like a community like you would think it, a community needs to look like.
You shouldn't need people to be posting in the community every day. You shouldn't need it to feel like an active online community. You're building something so that like you need less people and the people in it are still getting the value that that your community will ideally, ultimately provide.
And the way you figure that out is the first thing you should do if you're starting now is to get on the phone with as many members as you can. One-on-one interviews, not focus groups, and just chat with them about. Like about them, basically let them talk to you about all of the, like you, you can frame the conversation in terms of I am building a community about people who ride motorcycles.
And you can start with that and then just let them talk to you about the problems that they have around the community. What are the things that are missing, like leaving it super open-ended for the first conversation. And you can find these people wherever you think you would find your people for your community long term.
So it could be like DMing them on your favorite, like social media that you use. It could be asking people to connect you to them. It could be within existing communities that you are a part of that kind of are complimentary to what you ultimately wanna build. But really try to get on the phone with people just to chat.
I usually say you usually have enough data after five to seven people, so it's not as many people as you would think. And then once you have a good sense of who these people could be you'll unlock something in your brain and you'll have a sense of what the community can look like, and that's where in your second month you're spending your time using what you learned from the interviews to design whatever your beta could be.
So that's when you're putting together your heartbeat community, start it really minimal with just like assuming you're gonna get a really small amount of people and put a Google doc together of what this beta is. Again, like this is very simple. It does not have to be something that is too complicated.
It shouldn't be too complicated. People should know that they're joining a beta and this is a work in progress. And then the third month, that's where you're like launching your beta. But what I really recommend is that. You go to the people who you've interviewed and maybe a slightly, like a smaller part of whatever your network or your audience that you're building and sell them one by one.
Invite them into the community one by one. Your beta should be like a really good deal for people because no matter how much it is, they're gonna be getting mu much more of your own attention. And the fact that it's a smaller group is actually an asset for the people who are coming because you're like even more in invested in them getting whatever result it is that they're coming to your community for.
So it's this entire first three months. The more manual you can be in everything that you do, the more you'll know about your people and the more you're gonna be able to like really set a strong foundation for your community. So there's an example from. From B A C B. This is a beta that's like literally happening right now.
And it's Amanda has, she's a coach, so she was doing a lot. I think someone in the chat said that they were a one-on-one coach. So she's a coach. She usually works with clients one-on-one, and she wanted to launch a community offer. So you can see here, like this was basically like her landing page where she was inviting people in.
It was a Google doc. She had interviewed a lot of people about this potential community offer. And she basically just offered it to, to them, to the people who she had interviewed. And she got seven signups for this. And it's like a contained five week program. And eventually what she's gonna do is turn that, turn a version of that into a longer term program that's ongoing.
And it's more of a membership that people pay for quarterly. But for now, she's like learning a ton about being a group coach for these people and learning about how to balance what she. Can offer versus what's not gonna be sustainable long term. And she's learning that within a container that's not expecting way too much from her and a container that's gonna end.
So she's actually like loving the way that it's going and, but there are like a few tweaks that she's making. But if she hated it, if she said actually I'm just gonna go back to doing one-on-one stuff. This was not what I thought. She could like literally finish out the five weeks and then move on and do something else.
So she, in her case, her type of community is group coaching. So that was like a shorter container for group coaching than she would've otherwise done that. That's what her beta look like. If you are teaching a course, what I recommend is doing some kind of live course cohort or even just like a workshop or something that is very short term.
That could be your beta. If you're a coach or you are starting a membership or something, a virtual weekend retreat so that you can get your beta all out there. But like in a more intensive, like just couple of days you can do a challenge where people are coming together to accomplish something by the end of a certain period of time.
And you can just do a short-term community experience. So it's a community, but it's only gonna be here for two months, one month, whatever. And within that time, we're gonna have these guest speakers, we're gonna have these events, this is what we're gonna do, but it's a short-term thing that you're not promising that will continue.
So I'm gonna talk a lot more about beta, about betas in a masterclass I'm hosting next week. And let me put this into the chat because it is a paid masterclass, but I would love to invite you all to come for free. So I just put it into the chat and we're gonna, it's two hours and we're gonna go much more in depth into designing these betas and like the steps of what that looks like.
And I think that's next Wednesday, if I'm not mistaken. So yeah, you can sign up for free there. That link already has the coupon applied. Did you drop that link in the chat too, or is that on the show notes that we Oh, I see it.
Murtaza Bambot: Yeah. And then we'll add to chat the notes in heartbeat in case anybody missed it over here.
But yeah, I recommend clicking it here.