Success stories

Real builders who turned a community into a business on Heartbeat.

How MAC Enterprise scaled transparency into a $5M business on Heartbeat

How MAC Enterprise scaled transparency into a $5M business on Heartbeat

Fast TikTok growth built the audience; Heartbeat gave MAC Enterprise one home for education, community, and leadership access.

Show me creators who actually turned an audience into a paid community. Does it work?

Yes, and the numbers are on this page. Kat Weaver built Power to Pitch past $1M in sales, with more than 400 founders paying to learn from her. MAC Enterprise went from $200K ARR to over $5M in fourteen months. Un Autre Atelier grew from 80 art students to nearly 900 paying ones. Emily Claire Hughes got zero sign-ups on her first launch, and the 10K Email Club now more than replaces the client work she gave up. Amy Ma took VetCircle from 110 veterinary practices to 300 in a year. NocodeHackers left Discord and grew revenue 5x while raising course prices 3.5x. Level Up Ladies turned a 30-day Instagram challenge into more than 350 paying members.

Are membership sites actually profitable?

They can be, and the range is wide. On Heartbeat, 1,129 creators have made their first $1,000, 408 have crossed $10K and 59 have crossed $100K. Heartbeat has paid out over $25M in total, and the businesses on this page run from a few hundred paying members to over $5M a year. The platform fee matters at scale: Heartbeat takes 5% on Build, 2.5% on Grow and 1.25% on Scale, on top of card processing.

How do I get my first paying members?

Most businesses on this page started with people who were already listening. Kat Weaver had a viral pitch video, MAC Enterprise had a TikTok audience, Level Up Ladies ran a 30-day Instagram challenge, and Un Autre Atelier had 80 students from teaching online during COVID. Emily Claire Hughes is the exception worth reading: her first launch got zero sign-ups, and the club is now on track for $160K a year.

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See the communities behind the numbers

Featured Communities is a curated look at what active communities on Heartbeat are running day to day.