The Challenge

As Level Up Ladies grew, its early systems couldn’t keep up.

The community relied on fragmented tools — conversations lived in Instagram DMs, payments were handled through Venmo, and event invites were sent through separate apps. There was no automation, meaning renewals and monthly payments had to be manually requested and tracked. And while members showed up for events, there was limited continuity between gatherings, making it difficult to build deeper, lasting relationships.

To scale sustainably and create a seamless member experience, Level Up Ladies needed a more integrated solution.

“I knew I didn’t want to run this on WhatsApp, Facebook, or random event tools. I needed one platform that could do it all.”

Why She Chose Heartbeat

With Heartbeat, Level Up Ladies launched a seamless, all-in-one community experience designed to scale.

Heartbeat enabled:

• Automated memberships & tiered pricing — Recurring revenue without manual follow-ups, plus flexible options for different member levels
• Native event management (public & private) — RSVP tracking, reminders, and post-event engagement in one place
• Structured onboarding & searchable member directories — Helping members connect faster and build lasting relationships
• Cohort-based course experiences — Dedicated spaces for accountability challenges and guided programs
• A fully integrated mobile app — Making it easy for members to stay engaged anytime, anywhere
• Organized chat channels & focused conversations — Multiple touchpoints that keep momentum alive between events

Instead of juggling disconnected tools, Allie now runs Level Up Ladies from one central hub — delivering a cohesive member experience from sign-up to long-term retention.

“Heartbeat did everything I dreamed of. It gave us structure, scale, and professionalism from day one.”

Scalable Revenue Growth

With the right infrastructure in place, Level Up Ladies evolved from a passion project into a sustainable, revenue-generating business.

What began as a single-city accountability challenge is now a multi-city membership community — doubling revenue year-over-year while expanding its geographic reach and leadership team.

• 2023: $25,000
• 2024: $60,000
• 2025: $120,000

By automating memberships and centralizing operations, Allie unlocked consistent recurring revenue — freeing her to focus on growth, programming, and community impact instead of manual admin work.

“Heartbeat makes it seamless. I don’t worry about chasing payments anymore — everything just works.”

Human Impact: Real Stories, Real Outcomes

Beyond the metrics, Level Up Ladies’ true power lies in the relationships and transformations it facilitates — the kind that extend far beyond a single event.

• ‍Career breakthroughs: Members have landed new jobs after fellow LUL members stepped in with resume feedback, referrals, and warm introductions.
• ‍Lifelong friendships: Women who met as strangers at events now travel together, celebrate milestones, attend each other’s weddings, and build lasting bonds.‍
• Leadership expansion: Allie can now train new chapter leads in under an hour. They quickly take ownership of their local communities and manage Heartbeat independently — enabling scalable, city-by-city growth.

The result isn’t just higher revenue. It’s a stronger, more connected network of ambitious women growing together.