The Challenge

MAC Enterprise began with a simple mission: help entrepreneurs actually understand the structures they’re building. Many came to DeWayne for business formation or funding help — but repeatedly ran into the same roadblocks because of poor structure and bad advice.

Then DeWayne had his own wake-up call: His LLC left him personally exposed, he got sued, and his personal bank account was frozen. But what most people would hide, DeWayne chose to spotlight.

“I showed everything — the lawsuits, the denials, the mistakes. People weren’t used to that level of transparency.”

When he took his story to TikTok — fully raw, unscripted, answering every challenge live — it immediately resonated. Their audience grew to 200K+ followers, and early customers came directly from those live Q&As.

Demand grew so fast it broke their systems & they needed a platform where:

• They could teach at scale
• Members could actually learn, not just watch
• Trust could be built and maintained
• And the CEO’s voice could be present without burning him out

Why They Chose Heartbeat

When MAC Enterprise was ready to build a real education community, the choice came down to Skool or Heartbeat. Skool looked crowded and every group felt the same.

DeWayne needed a space that didn’t feel generic — something aligned with their identity & mission, and would allow them to craft a unique experience that scaled to thousands. Heartbeat gave them that & more.

“Heartbeat felt like home. It felt like it could be our own community.”

Heartbeat’s Impact

1. Their Entire Education System Now Lives in One Place

Before Heartbeat, information was scattered across their website, emails, zoom links, PDFs, and Google Drive. It worked in the short term, but definitely didn’t scale to 1000s of customers.

Heartbeat gave them one home for everything:

• Masterclasses & lesson videos
• Membership curriculum
• Deep dives, Q&A, and community discussions

Members could instantly find clarity & value within the community, and Heartbeat made the learning experience structured, easy to navigate, and premium. People could finish the content, and tell others faster.

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Before Heartbeat:

➡️ Masterclass Revenue: $80K

➡️ Company revenue: $200K

After Heartbeat:

➡️ Masterclass Revenue: $700K

➡️ Company revenue: $5M+

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2. CEO Engagement Became a Scalable Differentiator

While DeWayne is the face of the brand, he just can’t run thousands of 1:1 calls. On Heartbeat, he doesn’t have to. He replies directly in community threads, drops quick answers, shares voice notes, and gives guidance members can revisit any time.

One member told him:

“Seeing the CEO respond inside Heartbeat changed how clients saw our company.”

This is normally impossible to scale — but Heartbeat makes it easy through:

• Threaded conversations
• Organized channels
• Searchable history
• Notifications that matter

DeWayne’s replies become evergreen teaching assets, instead of one-off moments. This level of access makes MAC Enterprise feel personal even as they serve 3,200+ entrepreneurs.

3. Community Q&A Replaced Their Support Inbox

“Heartbeat keeps the thread connected. Business owners don’t want to feel alone.”
Before Heartbeat, the team was buried in endless support emails, repetitive questions, missed instructions, complaints, and technical issues.

After centralizing within Heartbeat, they found that:

• Members started asking questions inside the community
• Other members began helping each other
• DeWayne’s answers became visible to everyone
• Support volume dropped significantly
• Complaints and calls decreased

Heartbeat became their support layer, not just their community, giving them the operational leverage needed to scale to 3,200+ customers.

4. Heartbeat Became the Hub of Their Membership & Growth Strategy

Every part of MAC Enterprise’s business now ties back to Heartbeat.

Their Momentum Membership runs entirely in-platform:

• Courses
• Masterclasses & replays
• Member discussions
• Accountability threads
• Direct access to leadership

It’s created a repeatable growth loop:

Viral TikTok → Join the Community → Learn → Engage → Ask Questions → Buy More → Refer Others

Members don’t just consume content — they become part of a 3,200-person ecosystem. This emotional connection is one of the biggest drivers behind their leap from $200K ARR to over $5M.

Revenue Growth

With the scalability that Heartbeat provided & the incredible following DeWayne has built on TikTok, MAC Enterprise Consulting has grown revenue 25X year-over-year.

Before Heartbeat

• ~$200K ARR
• Masterclass revenue: $80K

After Heartbeat

• $5M+ total revenue
• Masterclass revenue: $700K
• 3,200+ community members

Heartbeat Impact Summary

• $80K → ~$700K revenue growth on their flagship course after moving it to Heartbeat
• Total business scaled from ~$200K ARR to $5M+
• 3,200-member education community built in under a year
• Support emails and complaints dropped thanks to community-based Q&A
• CEO presence scaled without burning time on 1:1 calls
• Heartbeat became their “entrepreneur university” backbone
• Enabled stable operations during explosive TikTok growth