How NocodeHackers 5X revenue after migrating from Discord to Heartbeat

The Challenge

NocodeHackers helps non-technical people build a tech career using no-code tools like Airtable, Webflow, Framer, and Zapier, giving students a direct, practical path to becoming freelancers, designers, or automation specialists—even if they’ve never written a line of code. Initially built as a side project during the COVID lockdown, the program quickly outgrew its tech stack. A fragmented setup across Podia, Thinkific, Discord, and Zapier made it difficult to manage cohort-based learning, track student progress, and support a rapidly growing community.

Heartbeat's Impact

“Other platforms were clunky and passive. Heartbeat gives us full control to design the learning journey.”

Alex migrated to Heartbeat to simplify operations and scale up delivery of cohort-based education. He needed a flexible platform where he could launch courses, build community, manage payments, and engage students — all in one place.

Heartbeat features that made the switch a no-brainer

• Cohort-based course support
• Built-in payments & invoices
• Mobile app access for students on the go
• Detailed analytics to measure real learning outcomes

“With Heartbeat, we actually know who’s falling behind. That means we can reach out, support them, and keep people on track.”

With Heartbeat, guiding students became simple and structured:

• Cohort-based learning + weekly challenges kept students accountable — increasing completion rates.
• A mobile-first experience made it easy to participate anytime, anywhere — even with busy schedules.
• Built-in messaging encouraged organic peer support and mentorship inside the community.
• Real-time analytics gave the team visibility into progress, engagement, and drop-offs — so they could intervene early and improve outcomes.

NocodeHackers achieved career-defining impact for members

NocodeHackers graduates aren’t just completing courses — they’re transforming their careers.

• Julia transitioned from traditional architecture to becoming a full-time Webflow freelancer.
• Luis moved into no-code roles, now teaches Airtable, and has joined the NocedeHackers core team.
• Dozens of students now earn income directly from the skills they developed inside NocodeHackers cohorts.

What started as structured learning has turned into sustainable careers, new income streams, and leadership opportunities within the community itself.

“We’re not just teaching tools. We’re helping people transform their careers — and their lives.”

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Scaling to €500K with Premium Cohorts

After migrating to Heartbeat and transitioning from a low-ticket subscription model to premium, cohort-based courses, the business experienced accelerated and sustained revenue growth.

• 2021: ~€100K
• 2022: €220K
• 2023: €350K
• 2024: €500K

That’s a 5x increase in annual revenue in three years.

At the same time, the average course price more than doubled:

• Before: €49–€140 (subscription-based pricing)
• After: €349 per cohort

By repositioning their offer as a structured, high-value cohort experience, they not only increased revenue but significantly elevated perceived value and pricing power.

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