January 23, 2026
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When Kat Weaver sold her first company, she didn’t plan on building a second one—until a viral FedEx video of her pitching tips ignited a wave of founders asking for help. What started as a weekend workshop turned into Power to Pitch, a thriving coaching business helping entrepreneurs raise millions. Today, Heartbeat is the operational backbone of that growth.
Kat’s first company was inventory-heavy and grueling to scale. Even after winning 23 pitch competitions, the business required endless hours not enough upside. When FedEx posted a YouTube clip on their channel featuring her pitch framework, it went viral and hundreds of founders flooded her inbox asking for help.
She quickly ran into the limits of one-on-one coaching:
She could feel the market pull—but needed a system that could actually support the business she wanted to build.
When Kat decided to formalize Power to Pitch, she knew she needed a platform simple enough for a non-technical founder yet powerful enough to build a full coaching ecosystem.
She started on Heartbeat early, experimented, then briefly tested a competitor.
“Our members emailed us saying they liked the old platform better. They literally asked us to move back to Heartbeat because it was easier to use.”
Her members spoke up, wanting to move back. That clarity made the decision simple: Heartbeat wasn’t just Kat’s preference—it was what her customers demanded. And as she says today, “I’m a lifelong member.”
Heartbeat became the foundation for the systems that allowed Power to Pitch to scale from a two-person workshop to hundreds of high-ROI clients.
“I can’t remember what 400 people need to do. Heartbeat does that for me.”
With 400+ members in varying stages of a 12-month program, Kat needed workflows she didn’t have to babysit. Heartbeat automated:
These workflows keep engagement high and ensure every member gets value—without Kat losing her mind.
Early on, Kat feared only a handful of people would join, and that those few would stare at an empty feed. So she designed the structure around independence:
She built it once. Heartbeat made it repeatable.
“The fact that missed payments automatically lock someone out and then let them back in when they pay? Game-changer.”
Power to Pitch runs on multiple price points: from entry-level programs to $15,000 packages. Heartbeat handles them all:
This alone removed hours of manual admin every month.
As membership grew, Kat noticed every +5 to +10 members exposed new bottlenecks: onboarding steps, FAQs, getting access, where to submit materials.
Heartbeat’s built-in templates and workflow suggestions helped her rebuild the onboarding flow multiple times.
“Heartbeat recommends things you wouldn’t even think of. The level of care and detail is next level.”
Kat and her team now regularly join The Hearth, Heartbeat’s private community for admins, to learn best practices, attend town halls, and pick up new workflows.
“It’s become a team thing. No other platform offers something like this.”
Power to Pitch started with a $99 offer and a handful of early customers.
And every single member pays—because, in Kat’s words, “people who pay, pay attention.”
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