Lions Behavior

Creators who are stuck at the idea stage with nothing published yet, and who want a deadline and a format to get work live. Create14, a 14 day challenge to publish five on-brand pieces, is built for exactly that starting point.

Also for marketing and sales people who want to use AI for writing, visuals and video rather than experiment alone, and who want a weekly rhythm for creating, as Behavior30 sets out across alignment, movement and connection.

Nicky Saunders hosts Lions Behavior, including the recurring Friday Night Live sessions and the AI Edition episodes that run alongside the AI Video Challenge.

Isiaha Alejandro co-hosts some Friday Night Live sessions.

Most small creators and marketing teams now use AI somewhere in how they make content. Custom GPTs, which OpenAI released in late 2023, let someone save their own instructions, examples and reference files, so the tool writes in a consistent voice without a fresh brief every time. Claude does similar work through Projects, and AI video tools have moved fast enough that AI-assisted clips are now ordinary on Instagram, TikTok and YouTube Shorts.

What the tools can't decide is what to say or how often to post. A content system covers that part: a repeatable routine where one idea becomes a newsletter, a handful of social posts and a short video, each variation optimized for its specific medium, and often scheduled for review by a human-in-the-loop. Many creators also check demand before building anything, by putting up a waitlist or preorder page and watching who signs up. The Create14 program covers this tactic and many others.

Courses and challenges built around AI content production: DraftLoop, a 7 day build of a content machine using a Custom GPT, prompts, templates and AI tools; Create14, a 14 day push to publish five on-brand pieces and launch a waitlist or preorder page; the AI Video Challenge, on AI video with a real story behind it; and Learning Claude.

Live programming includes Friday Night Live, Content Corner Live, LB Lock IN days and replays of the monthly executive lounge call.

Member benefits

• Weekly Friday Night Live sessions
• Step by step AI content challenges with publishing deadlines
• Custom GPT, prompts and templates for content production
• Replays of the monthly executive lounge call
• A weekly structure for creating without burning out