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How NocodeHackers grew revenue 5X by switching to Heartbeat
“If you're building a course or community — don’t spend time stitching together 5 tools. Heartbeat has it all. It’s reliable, it’s fast, and it just works.”
Alex Vaughtton
Founder, NocodeHackers
🧠 The Challenge
NoCodeHackers helps non-technical people build a tech career using no-code tools like Airtable, Webflow, Framer, and Zapier. Their goal is to give students a direct, practical path to becoming freelancers, designers, or automation specialists — even if they’ve never written a line of code.
Initially built as a side project during the COVID lockdown, NoCodeHackers quickly outgrew its tech stack. Their previous setup (Podia, Thinkific, Discord, Zapier) made it hard to manage learning experiences, track student progress, or support their growing customer base.
Initially built as a side project during the COVID lockdown, NoCodeHackers quickly outgrew its tech stack. Their previous setup (Podia, Thinkific, Discord, Zapier) made it hard to manage learning experiences, track student progress, or support their growing customer base.
“We knew we had something special, but we needed a real platform — not a patchwork of tools.”
✅ Why They Chose Heartbeat
Alex migrated to Heartbeat to simplify operations and scale up delivery of cohort-based education. He needed a flexible platform where he could launch courses, build community, manage payments, and engage students — all in one place.
Heartbeat features that made the switch a no-brainer
🎓 Cohort-based course support
💰 Built-in payments & invoices
📱 Mobile app access for students on the go
🎓 Cohort-based course support
📈 Detailed analytics to measure real learning outcomes
“Other platforms were clunky and passive. Heartbeat gives us full control to design the learning journey.”
📈 Real Business Impact
💵 5x Revenue Growth & Higher Course Prices
Revenue Growth Over Time
2021: ~€100k
2022: €220k
2023: €350k
2024: €500k
Avg. Course Price Jumped:
from €49–140 → now €349 per cohort
from €49–140 → now €349 per cohort
Since switching to Heartbeat and shifting from a subscription model to premium cohort-based courses, revenue has skyrocketed.
🎓 Improved Learning Outcomes & Engagement
Heartbeat made it easier to guide students:
Cohort structure + weekly challenges = higher completion rates
Mobile-first experience = learning fits into busy lives
Built-in messaging = organic peer-to-peer support and mentorship
Analytics = precise tracking of progress, drop-offs, and engagement
Cohort structure + weekly challenges = higher completion rates
Mobile-first experience = learning fits into busy lives
Built-in messaging = organic peer-to-peer support and mentorship
Analytics = precise tracking of progress, drop-offs, and engagement
“With Heartbeat, we actually know who’s falling behind. That means we can reach out, support them, and keep people on track.”
🤝 Career-Defining Impact for Students
NoCodeHackers graduates have gone on to become full-time freelancers, land jobs at tech companies, and even join the NoCodeHackers team.
🎨 Julia: Went from traditional architecture to full-time Webflow freelancer
🎓 Luis: Transitioned into no-code roles, now teaching Airtable and joining the core team
Dozens of students now earn income from skills learned in NoCodeHackers cohorts
“We’re not just teaching tools. We’re helping people transform their careers — and their lives.”
Want to build a business like NocodeHackers?
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