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How Level Up Ladies Scaled a Hybrid Community to 350+ Members with Heartbeat
“Heartbeat is why Level Up Ladies exists. It helped me go from idea to a revenue-generating community that changes lives.”
Allie Guiang
Founder, Level Up Ladies
🧠 The Challenge
LUL began as a 30-day accountability challenge hosted over Instagram DMs and Venmo payments. But founder Allie Guiang, a biomedical engineer and full-time sales executive, saw bigger potential: an intentional space where ambitious women could connect, grow, and support each other — both in-person and virtually.
Before Heartbeat, LUL struggled with:
- Fragmented tools — Messaging via Instagram, payments via Venmo, event invites through separate apps
- No automation — Renewals and payments had to be manually requested each month
- Limited community continuity — Members connected briefly at events, but deeper relationships faded fast
“I knew I didn’t want to run this on WhatsApp, Facebook, or random event tools. I needed one platform that could do it all.”
✅ Why They Chose Heartbeat
Allie’s vision was clear: build a hybrid membership experience that scales — combining recurring revenue, vibrant online conversation, and in-person impact.
Heartbeat delivered:
💰 Automated memberships & tiered pricing
🗓️ In-app events (public & private)
👋 Engaging onboarding and structured directories
🎓 Cohort-based course support
📱 Integrated mobile app
💬 Multiple chat threads & community touchpoints
“Heartbeat did everything I dreamed of.
It gave us structure, scale, and professionalism from day one.”
It gave us structure, scale, and professionalism from day one.”
📈 Real Business Impact
💰 Revenue Growth & Expansion
LUL went from a passion project to a revenue-generating business — doubling revenue year over year while expanding to multiple cities.
Revenue Growth Over Time
2023: $25k
2024: ~$60k
2025: $120k (projected)
Membership Price:
From $30 → now $45.99/month
From $30 → now $45.99/month
Members
From 20 → 350+ members across 3 chapters
From 20 → 350+ members across 3 chapters
“Heartbeat makes it seamless. I don’t worry about chasing payments anymore — everything just works.”
🤝 Human Impact: Real Stories, Real Outcomes
Beyond the metrics, LUL’s power lies in the personal transformations and relationships it facilitates — the kind that last far beyond a single event.
“Emily joined during a Black Friday sale — now she’s the heart of our Chicago chapter.”
Job wins: Members landed new jobs after LUL members rallied to help with resumes and intros
Lifelong friendships: Strangers met through events, then traveled together, celebrated weddings, and more
Team empowerment: Allie trained new chapter leads in under an hour — now they fully manage Heartbeat themselves
“It’s wild to think this all started with a Venmo link and a group chat.”
Want to scale a community like Level Up Ladies?
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